Today is 빼빼로데이 (Pepero Day) in Korea. While most in the world is probably celebrating Valentine on February 14, this day became a day to give this sweet treat to friends and someone special.
I read somewhere that the exchange of pepero was originally done in the wish to be taller or thinner. However, these days exchanging pepero is more to show affection rather than the supposed original meaning.
There is something amazing with the date today =) 11.11.11. It may mean nothing to me and people from other countries but in South Korea today is Pepero Day. Pepero is actually a stick type biscuit similar to Japan’s Pocky.
Pepero day I think is celebrated like Valentines in South Korea. The young ones and couples in particular exchange Pepero sticks since 4 sticks resemebles 11/11 or November 11. While Lotte, the manufacturer of Pepero brand biscuit denies starting this holiday, the observance of Pepero Day boosts their sales. According to some stories, this started in 1994 in a middle school for girls in Busan. They said, the girls exchanged Pepero sticks and wished they were tall and slender as Pepero sticks.
I really love this biscuit. Good thing it’s available in the Philippines. The ones covered with chocolate and almond is my super favorite.